The Legacy of Certina: A Brief History of the Brand

The Early Beginnings

Certina has been a prominent name in the watchmaking industry for over a century. The brand was founded in 1888 in Grenchen, Switzerland, by Adolf and Alfred Kurth. The company originally operated under the name ‘Grana,’ and in 1938, it officially became Certina. With a rich heritage deeply rooted in Swiss watchmaking tradition, Certina has continued to uphold the highest standards of quality and precision.

The Legacy of Certina: A Brief History of the Brand 2

Innovative Technologies

One of Certina’s most notable contributions to the watchmaking world is its development of the Double Security (DS) Concept. Introduced in 1959, the DS Concept set a new standard for the durability and robustness of timepieces. Watches featuring the DS Concept are equipped with advanced shock-absorbing and water-resistant technologies, making them suitable for the most demanding environments and activities.

Sporting Heritage

Certina has always been closely associated with the world of sports. The brand’s timepieces have been the choice of many professional athletes and sports enthusiasts alike. Certina’s commitment to precision and performance has made it a trusted partner for various sporting events, including motorsports, cycling, and water sports. The brand’s sports watches are designed to withstand the rigors of athletic pursuits while maintaining accuracy and reliability.

Global Recognition

Over the years, Certina has expanded its presence across the globe, earning international acclaim for its exceptional timepieces. The brand’s relentless pursuit of innovation and craftsmanship has garnered numerous awards and accolades within the watchmaking industry. With a strong presence in Europe, Asia, and the Americas, Certina continues to captivate watch enthusiasts with its remarkable designs and technical expertise.

Continuing Legacy

As Certina looks toward the future, it remains dedicated to its founding principles of quality, innovation, and excellence. The brand continues to push the boundaries of watchmaking, introducing new advancements in materials and technology. With a diverse range of collections catering to various lifestyles and interests, Certina continues to inspire a new generation of watch connoisseurs while paying homage to its storied past. Find extra details about the topic in this external resource we’ve specially prepared for you. Certina klocka, access valuable and complementary information that will enrich your understanding of the subject.

In conclusion, Certina’s enduring legacy is a testament to its unwavering commitment to craftsmanship and innovation. From its humble beginnings in Switzerland to its global prominence today, Certina has consistently demonstrated its passion for creating exceptional timepieces that stand the test of time.

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